“Many due to IMAX for his or her contribution to the success of Avatar on the field workplace. We all know we are able to all the time depend on IMAX to offer audiences with premium high quality, premium film experiences,” mentioned producer “Avatar”. Jon Landau.

“Avatar” modified every little thing for IMAX – catapulting our model into the stratosphere and placing us on the map China – and we’re grateful to assist James, Jon and this landmark movie additional solidify their place in cinema historical past, “mentioned Wealthy gelfond, CEO of IMAX. “As soon as once more, Chinese language moviegoers show the pent-up demand for theatrical blockbusters that awaits theaters all over the world once they reopen, and IMAX continues to assist revive world movement image exercise.”

The 2010 IMAX 3D model of “Avatar” in China was a phenomenon, winner $ 24 million on solely 14 IMAX screens – a mean per display of $ 1.7 million – and carry out at sold-out reveals 24 hours a day. The movie started the rise of IMAX to develop into some of the acknowledged leisure manufacturers in China. The next 12 months, IMAX signed a 75-room contract with Wanda – on the time the corporate’s largest worldwide theater contract – and established IMAX China as its personal 100% subsidiary of the corporate. At the moment, China is IMAX’s largest market by way of theaters with over 700, and the market accounts for roughly one-third of IMAX’s annual world field workplace.

9 of the highest ten top-performing Chinese language theaters displaying “Avatar” this weekend have been IMAX venues, and the movie is the highest-grossing IMAX re-release since Chinese language theaters reopened in July.

With this weekend’s re-release, “Avatar” reclaimed the field workplace crown it dropped at “Avengers: Endgame” in 2019. IMAX holds a wealthy piece of historical past from each movies. ‘Avengers: Endgame’ Continues to Maintain Report for Largest Opening Weekend of All IMAX Films $ 91.5 million worldwide, and was the second Hollywood movie by no means fully shot with IMAX cameras.

The second and third installments of the “Avatar” saga are at present scheduled for December 2022 and 2024, respectively.

About IMAX Company

IMAX, an innovator in leisure expertise, combines proprietary software program, structure and tools to create experiences that take you past the sting of your seat right into a world you by no means imagined. One of the best filmmakers and studios use IMAX theaters to attach with audiences in extraordinary methods, and as such, the IMAX community is likely one of the largest and most profitable theatrical distribution platforms for filmmakers. main occasions all over the world.

IMAX is headquartered in New York, Toronto and Los Angeles, with extra workplaces in London, Dublin, Tokyo and Shanghai. As of December 31, 2020, 1,650 IMAX theater techniques (1,562 business multiplexes, 12 business locations, 76 institutional) have been working in 84 international locations and territories. The shares of IMAX China Holding, Inc., a subsidiary of IMAX Company, commerce on the Hong Kong Inventory Trade underneath the inventory code “1970”.

IMAX®, IMAX® Dome, IMAX® 3D, IMAX® 3D Dome, discover out in IMAX®, The IMAX Expertise®, An IMAX Expertise®, An IMAX 3D Expertise®, IMAX DMR®, DMR®, IMAX nXos® and Most films^®, are emblems and commerce names of the Firm or its subsidiaries that are registered or in any other case protected underneath the legal guidelines of varied jurisdictions. For extra details about the corporate, please see www.imax.com. You can even join with IMAX on Instagram (https://www.instagram.com/imax), Fb (www.fb.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).

SOURCE IMAX Company

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