ABC Fitness Solutions opens ABC IGNITE to all club operators
Latest industry data shows club memberships returning to pre-pandemic levels
SMALL ROCK, Arch., April 28, 2022 /PRNewswire/ — ABC Fitness Solutions (ABC), the leading provider of technology and related services to the fitness industry, is making its next-generation club management solution, ABC IGNITE, available to fitness club operators. all sizes. ABC is also pleased to report that data from its industry shows club membership levels are back to pre-pandemic numbers.
According to ABC data on more than 16,000 club locations, the first quarter of 2022 has seen a measurable shift in the fitness industry. New memberships increased by 14% compared to the first quarter of 2021, and the fact that they increased by 7% compared to the first quarter of 2019 is equally encouraging. Attendance and member registrations have also increased by 32% and are currently above pre-pandemic levels. At the same time, membership cancellations decreased by 13% and membership freezes decreased by 37% when comparing the first quarter of 2022 to the first quarter of 2021 and represents another clear sign that the industry is rebounding stronger than ever.
As industry activity increases, ABC IGNITE is available to help clubs take advantage of renewed and growing opportunities. “Reaction from early adopters of ABC IGNITE has been overwhelmingly positive, with most amazed at its simplicity and the insights it provides,” said Bill Davis, CEO of ABC Fitness Solutions. “Our team has worked intensively to create a software suite that is both intuitive to use and powerful to deploy. It is deliberately designed to meet the needs of the fitness industry as it enters a new phase where the commitment of members, actionable insights and flexibility are crucial. With ABC IGNITE, we have evolved our core competencies that the industry has relied on for 40 years to help club operators thrive as the industry comes back strong difficulties of the past two years.
Three years in development, ABC IGNITE is the culmination of extensive dialogue with industry and ABC customers, a comprehensive review of ABC’s current system and services, and a business acquisition strategy of multi-million dollar company that has integrated the best global solutions and companies into the ABC family. In July 2020, ABC has acquired GymSales, a leading international provider of fitness sales management tools bringing sophisticated CRM expertise. In September 2020, ABC acquired Trainerize, to accelerate the power capabilities of mobile fitness solutions and trainer engagement. More recently, advanced business analytics capabilities were added to ABC’s arsenal with the acquisition of Fitness BI, a proven data warehouse-as-a-service platform providing business intelligence and advanced reports. All three products have been integrated into the IGNITE framework.
As ABC IGNITE rolls out across the industry, it marks the start of ABC’s continued commitment to investment, which will see over $100 million more invested in innovation over the course of of the next three years. Integrating and leveraging the specialized knowledge and advanced technology capabilities of these acquisitions along with ABC’s existing technology infrastructure has enabled the company to develop the most flexible club management platform in the industry. has seen to date.
From member management and engagement, to new member sales performance, staff utilization, billing and reporting, ABC IGNITE provides actionable insights that empower club owners to make better choices. judicious to manage their activities more effectively. By removing technological complexities and lowering their total cost of ownership, club operators can focus on initiatives such as improving the member experience and improving staff well-being. Fitness industry veteran and trend setter, CFO of Gold’s Gym SoCal Paul Becker, believes that IGNITE is ultimately about focusing on what matters most, the members. “IGNITE is truly a leap forward, it will give our staff what they need to engage with members from the moment they walk into our clubs.”
ABC will upgrade our existing customers to ABC IGNITE at no additional cost. So far, the feedback related to the updates has been positive. “The upgrade went as smoothly as possible,” exclaimed Jon Aschermanowner of 121 Fitness in Decatur, IL. Another Foust Family Fitness customer, Lisa Stooksburyalso stated that “the overnight upgrade went smoothly. Our team was trained in a few sessions and were able to register new members and process new payments in a very short time.”
Today, the average club operator uses 6-8 disparate software applications to manage their club. Making these solutions work together is complex, time-consuming, and largely inefficient, especially considering the above-average employee turnover rates seen in the fitness industry. ABC IGNITE greatly simplifies this process with a single integrated solution that saves time while reducing the technology’s total cost of ownership.
For more information, visit www.abcfitness.com
About ABC Fitness Solutions
ABC Fitness Solutions (abcfitness.com) is the leading provider of software and related services for the health and fitness industry. Built on a reputation for excellence in supporting clubs and their members, ABC is the trusted provider for enhancing performance and creating a total fitness experience for club members of all sizes, whether whether it’s a national franchise, a regional chain or a local gym. Founded in 1981, ABC helps nearly 16,000 clubs and facilities in 116 countries be more efficient and profitable, by offering a complete SaaS club management solution that enables club operators to achieve peak performance. ABC Fitness Solutions is a portfolio company of Thoma Bravo, a private equity firm focused on investing in software and technology companies (thomabravo.com).
ABC Fitness Solutions Media Contact:
Ian Twin | Tandem Marketing Communications
SOURCEABC Fitness Solutions, LLC