Paramount Plus Claims Its Biggest Signup Day on NFL Football and ‘The Tyler Sheridan Universe’
Disney Plus has its MCU, and apparently Paramount Plus is now being driven by the “TSU.”
Paramount Global said Wednesday that its 21-month-old subscription streaming service had its biggest day ever on Sunday, powered by coverage of Week 10 NFL football games and the premiere of the last. addition to hitmaker Tyler Sheridan’s “universe” series. king of tulsawith Sylvester Stallone.
“This is an important milestone for Paramount Plus and a clear indicator that our strategy of delivering a total household product including marquee sports, breaking news and a wide range of premium originals is working.” , said Tanya Giles, director of programming for Paramount Streaming. . “Combining the expansion of the Taylor Sheridan universe with highly anticipated new originals like king of tulsa and the urgency that comes with watching live events propels our growth and further establishes us as a leader in streaming.
Sunday was indeed a big multi-platform viewing day for Paramount, with the Season 5 premiere of Sheridan’s flagship series, Yellowstonebreaking the Paramount Network ratings record set by the Season 4 premiere. Yellowstone drew 12.1 million total linear viewers, many of whom were no doubt brought to Paramount Plus via Paramount’s own promotional penny.
What was the day for Paramount Plus?
Paramount wouldn’t say. During the third quarter, the platform added 4.6 million paid users, bringing its total base to 46 million.
With Paramount Plus carrying local market CBS stations to its subscribers, Paramount said the service grew its NFL viewership in 2021 — but again, it won’t specify by how much. ■