SmartGift to give Klarna merchants and buyers the power of easy and instant gifts
Klarna will provide its merchant partners with a one-click solution that allows buyers to confidently send the perfect gift every time.
NEW YORK, October 13, 2021 / PRNewswire-PRWeb / – Gift-based e-commerce and data platform SmartGift today announced a partnership with Klarna to enable shoppers to instantly purchase and send gifts from n ‘any Klarna merchant and pay them in four interest-free payments. It will also allow merchants to reduce costs, increase revenue, and build customer loyalty through meaningful and relevant customer experiences.
SmartGift today powers gifts for top brands around the world in North America, Europe, and APAC. With its patented “Send as a Gift” technology, SmartGift transforms traditional gifts into a modern and inclusive experience for mobile shoppers and conscious consumers. Buyers will be able to browse items organically through Klarna’s partner merchants and instantly send gifts for any occasion – without having to know or guess the recipient’s shipping address or their preferences such as size, color. , color, pattern and scent. Recipients can even exchange a product before it is shipped.
By providing an effortless way to surprise and delight others, and allow recipients to select their own preferences, SmartGift leaves both gift senders and recipients feeling included and satisfied. Buyers who use SmartGift pay after the recipient accepts the gift. Combined, these options will significantly ease the wallet load and mental stress of fourth quarter holiday shopping.
“Our partnership with Klarna celebrates the human connection with giving,” notes Monika kochhar, CEO of SmartGift. “People buy either for themselves or for others. This partnership will make shopping both transparent and easy.”
“Over the past two years, SmartGift business partners have seen the power of generosity and community like never before. a new channel for product discovery. With positive consumer sentiment ahead of the upcoming holiday season, this partnership sets up a major win-win, ”Kochhar added.
For merchants, this partnership will deliver significant benefits in driving customer acquisition and brand loyalty as part of a broader gifts and e-commerce strategy. SmartGift enables merchants to meet consumer demand for a seamless, safe and sustainable gift experience.
With online gifts powered by SmartGift, merchants will be able to convert in less than 30 minutes, instead of the usual three to six months with gift cards. With a simple conversion path, potential customers can be turned into dedicated buyers without delay.
With gifts delivered digitally via SMS, email or any other messaging platform, the partnership will enable Klarna merchants to set up secure online gift shopping, while also activating last-minute giveaways that would otherwise , remain untapped. By extending the deadline after holiday shipping with SmartGift, merchants will be able to use SmartGift to generate up to 10% of total online revenue on peak holiday days and 4% during peak holiday weeks.
With over 14% of all holiday merchandise returned due to mistaken gift preferences, Klarna and SmartGift will help shoppers gift wisely by giving recipients the flexibility to choose the perfect gift. With built-in steps that inherently reduce returns, SmartGift dramatically reduces overhead and environmental waste associated with the additional packaging material required to return items. Klarna and SmartGift will deliver lasting gifts that will benefit merchants, consumers and the environment on a large scale.
“We are delighted to partner with SmartGift to provide even more opportunities for our merchants to enable a superior and flexible shopping experience for their customers,” said Matthieu Suraci, Head of Business Development and Partnerships, Klarna. “In an era where digital gifts are more important than ever, this partnership will allow shoppers to conveniently find, pay for and send the perfect gift before the holidays. “
SmartGift is the leading gift-based e-commerce and data platform that powers giveaways for the world’s biggest brands. Its award-winning and patented “Send with SmartGift” technology allows buyers to send the perfect gift every time. Leveraging machine learning and real-time donation data, SmartGift enables retailers and brands to gain new customers and build loyalty through people-centric marketing and personalized experiences. Buyers can gift an item from SmartGift’s partner brand networks or discover the content of its gift guide on the SmartGift store. For more information and for a list of SmartGift compatible brands, visit: smartgift.com.
We make your purchases easier. With Klarna, consumers can buy now and pay later, so they can get what they love today. Klarna’s offering to consumers and retailers includes payments, social shopping and personal finance. More than 250,000 business partners, including H&M, IKEA, Expedia Group, Samsung, ASOS, Peloton, Abercrombie & Fitch, Nike and AliExpress have enabled Klarna to deliver an innovative shopping experience both online and in store. Klarna is one of the world’s most popular private fintechs with a valuation of $ 45.6 billion. Klarna was founded in 2005, has over 4,000 employees and is active in 17 countries. For more information, visit klarna.com.
Pierre Moran, Indicate media, (347) 880-2895, [email protected]